Wednesday, September 29, 2010

Chapter 6 Quiz Question

Which of the following types of scales would give you a range of options, for example, "strongly agree," to "strongly disagree"?

A. Thurstone scale
B. Semantic Differential
C. Likert scale
D. None.














Answer: C - Likert scale.

The Likert scale is used to rate the intensity of different items.
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