Thursday, September 30, 2010

Quiz Question

Question: A questionnaire in the LA times asked teens from the ages of 12-21 whether love is mostly a complicated or simple process. They were asked to rate if they thought it was very complicated, somewhat complicated, somewhat simple or very simple. This questionnaire is an example of:  a.  likert scale b.  Semantic Differential c.  Guttman Scale d.  Typology 








Answer: This is an example of a semantical differential because it is in a format that the respondent is asked to rate something in terms of two opposite adjectives [simple or complicated] and uses qualifiers such as somewhat and very.

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