Chapter 9

The number of people who respond to a survey divided by the number of people that were selected to do the survey, as a percent is the __________.

A) Response Rate

B) Completion Rate

C) Return Rate

D) All of the above

E) None

CORRECT ANSWER: D

Because they all mean the same thing: the percent of those individuals who are actually participating over the total surveys sent out to a sample. For instance if we were to do a survey and we sent out the survey to a sample of 200 people but only got back 165 responses out response rate/completion rate/return rate would be 165 / 200 = 82.5%.