Which of the following statements about qualitative field research is false?
A) An advantage of field research is the depth of understanding it can provide.
B) An advantage of field research is its inexpensiveness.
C) An advantage of field research is its flexibility.
D) Field research measurements generally have more validity.
E) Field research measurements generally have more reliability.
A) True! Other research methods are often seen as "superficial," but field research escapes this fault.
B) True! Other research methods often require costly equipment or expensive personnel, but field research cna be done by one researcher with pen and paper.
C) True! You can modify a field research design at any time. You're also always prepared to engage in field research which does not always occur with surveys or experiments.
D) True! There is more validity with field research because you are actually there at the scene where the subject of the matter is taking place.
E) False! (correct answer) Field research measurements generally have less reliability, because others would not necessarily make the same observations as you.
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