Monday, November 15, 2010

Ch. 11 Reading Question

What is the difference between manifest content and latent content?




















Answer: Manifest content is the visible, surface, concrete content. It is easily coded. For example, one might determine how erotic a novel is by counting the number of times the word "love" is featured in the novel. Latent content is the underlying meaning of the communications. Latent content is difficult to code and less reliable-- what may seem erotic to you may be prudish to others.

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